Life and musical career
1985–2000: Early years
Tijs Verwest had an interest for music since the age of twelve. When he was twenty he decided to dedicate more time to it and began DJing professionally at school parties and then moved on to become a resident DJ between 1985 and 1994 at several clubs in the Netherlands after his manager and friend Wilfred encouraged him. During these years, he produced hardcore/gabber tracks under aliases such as Da Joker and DJ Limited. However, it was at The Spock (closed in 2008), a small club in Breda that was embedded in the Graanbeurs nightclub, where he was able to fine-tune his own style by playing in a separate room from 10 p.m. until 4 a.m. on weekends. In the beginning of his career as DJ he mostly played new beat and acid house, and many Madonna songs because her music shows that she likes to dance. Before the release of her album there were already dancemixes like “Vogue” which was one of the songs of Spock. He was discovered by the general manager of Rotterdam-based Basic Beat Recordings. Tiësto released his first of five mix CDs as a part of the label’s Forbidden Paradise series.
In the mid-1990s, he started to produce trance, which led to his breakthrough in 1995 when he started building mixed compilations, something nobody else did at that time. Tiësto describes his Magik series as part of his breakthrough, but since the labels only want their own songs in the deejay mixes, in 1997 he and Arny Bink co-founded Black Hole Recordings to support his work releasing a series of singles under various aliases. Black Hole Recordings and its sub-label Magik Muzik continue to sign Tiësto’s vision of trance – producing musicians and DJs such as Cor Fijneman, Ton TB, Mark Norman and Joe Cheang. During this period, DJ Tiësto had been releasing the Magik series, which has had seven instalments starting in 1997 and ending in 2001, after this Tiësto began releasing the In Search of Sunrise series, that is a compilation of Tiësto’s mixes with tracks from other DJs. In 1999, Tiësto joined forces with fellow Dutch deejay Ferry Corsten to create the trance based duo of Gouryella. To highlight the importance in the expansion of the trance environment at the time, there were 20 different CD releases of the 4 Gouryella tracks from 9 different labels. Since November 1999 he performed monthly as a resident in Gatecrasher at Leeds, one of the most popular clubs in England. In 1999 he also played in a 12-hour set, being his longest lasting concert in Amsterdam.
2000–2002: Rise to fame
Late in 2000, Tiësto decided to concentrate on his personal work and left Corsten by himself to write and produce Gouryella’s next single with John Ewbank, the record company was demanding more tracks and neither Tiësto or Ferry could work together at the time. Tiësto introduced Armin van Buuren, Johan Gielen and Ferry Corsten to the mainstream with his first compilations and the In Trance We Trust series. Summerbreeze became Tiësto’s debut DJ mix album in the United States with the help of a contract signed to Nettwerk. Summerbreeze featured his remix of Delerium’s “Silence”, it spent four weeks in the United Kingdom’s Top Ten chart, it reached number three in the Billboard dance chart. In Search of Sunrise 2 was released in 2000. Tiësto broke a world record by drinking “31 cans of Red Bull in 24 hours” in 2001, and he admitted he would never try and break it again. Tiësto decided to create a sub-label, known as Magik Muzik. The label began releasing Tiësto’s own releases, but it has also released tracks for The Filterheadz, Oliver Lieb, Mark Norman, Mojado, Phynn and Jes Brieden. The label became a trademark which stands for high quality electronic dance music which was due to the release of Tiësto’s classic dance anthem “Flight 643″ in 2001.
Tiësto’s fame started to rise in the early 2000s after his set at the first ID&T Innercity party (Live at Innercity: Amsterdam RAI), and the release of In My Memory, his first solo album released in 2001 which contained 10 singles and 5 major hits; The singles from the album were: “Lethal Industry” which was actually produced in 1999 and had only 3 copies released at that time, the track was officially released in 2001 which was remixed by Richard Durand in 2006 along with “Flight 643″ which was another leading single that was later adapted with vocals by Suzanne Palmer and released as “643 (Love’s on Fire)”. Other tracks were “Obsession” in which Tiësto worked along Junkie XL also known as Tom Holkenborg, the instrumental tracks “Dallas 4PM” and “Suburban Train” with “Urban Train” as it’s B-Side which contained some vocals. The last singles to be released were “In My Memory” which is the title track for the album as it only received high ratings in the United States and the opening track “Magik Journey” which opened Tiësto in Concert (2003). On February 2, 2002 Tiësto played nine consecutive hours during the second edition of the Dutch Dimension festival. On February 27 he was awarded a Zilveren (‘Silver’) Harp music award. The same year he also received a Lucky Strike Dance Award in the category Best DJ Trance/Progressive. In August he became part of Moby’s Area2 Tour. For eighteen days he travelled through the United States with artists such as Moby himself, but also David Bowie and Busta Rhymes. After Junkie XL’s chart topping success with the Elvis Presley remix “A Little Less Conversation”, Tiësto releases a remix of the Elvis track “Burning Love”, he was then nominated for a Dance Award by the UK’s Muzik Magazine in the category Best Radio 1 Essential Mix. In January 2003 Tiësto received the annual Dutch Popprijs (‘Pop Award’) during the Noorderslag festival. After touring with Moby, Tiësto remixed two songs from him, “We Are All Made of Stars” and “Extreme Ways” in the same year, having “We Are All Made of Stars” reach #13 in the Hot Dance Club Play. In 2002 he released his first In Search of Sunrise mix to feature a place on its name, In Search of Sunrise 3: Panama. On March 28, 2003; Tiësto, Dieselboy, Bad Boy Bill, and Noel Sanger joined the PlayStation2 Dual Play tour. Tiësto and Noel’s appearance began on April 13 and ended on June 6.
2003–2004: Solo In Concert
His fame continued to skyrocket in the early 2000s following his six-hour “Tiësto Solo” sets which he performed without other DJs or opening acts. This idea, of one DJ playing alone to a large crowd, was brought to its pinnacle when Tiësto was the first DJ to hold a solo concert in a stadium; on May 10, 2003, he performed for over 25,000 people in Arnhem’s Gelredome. This concert was later called Tiësto in Concert, the event was an enormous success. He repeated the same type of concert the following year during two consecutive nights in late October. In addition to holding these two concerts for 35,000 of his fans, he held another concert for a crowd of 20,000 in Hasselt, Belgium the following week. DVDs of both his May 10, 2003 and October 30, 2004 concerts have been released, having the other DVD titled Tiësto in Concert 2. The DVD’s show the journey from the first idea to the main event, it features live performances by Andain, Dinand Woesthoff, and Jan Johnston. The event includes live music and dancers performing at different times throughout the set. The theme of the event is a mystical, musical journey around the world based on the theme of Magik. It consists of 200+ minutes of performances with a second disc with special features, It includes a behind-the-scenes looking at The Making Of the event, the music video for his song “Traffic” and TV Commercials for the event. The second DVD has performances from Aqualung and violin player DJ Mason, Micha Klein and the Bulgarian Children of Orpheus choir. During this period he was crowned as “No. 1. DJ in the World” by DJ Magazine (UK) in 2002, 2003, and 2004. In 2004 he released his second artist album Just Be, which featured his first single “Traffic” which is the first non-vocal track to reach number one spot in the Dutch national charts for 23 years. Tiësto and Kirsty Hawkshaw’s production and single “Just Be” appeared in the Nip / Tuck: Original TV Soundtrack, and “Love Comes Again” was used in a Coca-Cola commercial in Holland. The track “Sweet Misery” was originally written for Evanescence but it did not meet the deadline for the release of their album. Tiësto’s remix of the Kane song “Rain Down on Me” is featured in the game FIFA Football 2004. In support to his Just Be album, he played at Breda, Eindhoven, Utrecht, and Amsterdam; these stops were later named Just Be: Train Tour, this tour was not planned for people to know about it. On May 20, Ascension Day, when he got on the train in his hometown of The Hague to go to Breda, he was honoured by the mayor and the citizens, he was then named an officer in the name of the royal family Orange-Nassau.
2004: Olympics opening ceremony
The Athens Organizing Committee for the Olympic Games (ATHOC) asked Tiësto to perform at the Olympic Games, making him the first DJ to play live on stage at an Olympic Games at the 2004 Summer Olympics opening ceremony in Athens for 90 minutes.
Tiësto flew to Athens in January 2004 to have a meeting with the ATHOC. His Tiësto in Concert DVD caught their attention, after which he was asked to write more tracks based on his opening tune “Adagio for Strings” which could fit in with the Olympic spirit and combine the classical with the modern age; They also request him to play his own produced music. The first rehearsal was on Saturday 7, August for an empty stadium; the second rehearsal was on Sunday 8 with 35,000 volunteers, a lot of the people recognised some tracks like “Traffic” and “Adagio for Strings”. The last rehearsal included almost 60,000 people in the stadium which was on Tuesday 10, there were some technical problems, the mixer broke down, the monitors dropped out a couple of times and the music in the stadium was not continuously on the right volume.
During the parade on Friday 13, all participating nations introduced their athletes which were over 10,500 in total and 80,000 in the public, only 75,000 knew about dance music. During the course of his performance the Dutch athletes started dancing in front of the DJ booth and had to be moved on by officials. The performance included new tracks produced especially for the Opening Ceremony and songs that were created to complement the spirit and theme of the ceremony. A condensed studio-recorded album of the songs played on the Olympic set was later released, including new songs especially composed for the occasion, entitled Parade of the Athletes in October 2004. In the liner notes, he noted the IOC requested to him that the music not contain any lyrics as they could be inadvertently misinterpreted. After some success an unmixed version was also released exclusively on iTunes, it featured full length tracks.
2005: Worldwide popularity
In late 2004 he began his touring across Latin America, with his release of In Search of Sunrise 3: Panama in which he gained influence from the sun and sand in summer in 2002, the tour continued in 2005 and Tiësto performed live at Brazil, Argentina, Panama, Peru, Costa Rica, Uruguay and Colombia. Following the tours, In Search of Sunrise 4: Latin America was released in 2005, featuring a second CD for the first time in the In Search of Sunrise series. This was the first DJ mix compilation in almost a year since Nyana and World Leader.
In 2005 his Perfect Remixes Vol. 3 compilation was released through Warlock Records, containing ten tracks which were created during the beginning of his career, between those is Junkie XL, Mauro Picotto and The Roc Project. On August 20, 2005 Verwest took Tiësto in Concert to the United States when he played to 16,000 of fans in Los Angeles, California in the Los Angeles Memorial Sports Arena with Cirque du Soleil dancers. For the second year in a row he performed live at a New Year’s Eve/New Year’s concert in Las Vegas, Nevada at the Orleans Arena to a sell-out crowd. Despite his four-city American tour being postponed due to the hurricane damage in New Orleans and Miami, playing such cities in the United States further expanded and cemented his popularity among more mainstream audiences. Even this was surpassed later in the 2007 summer where some 250,000 people danced on Ipanema Beach, Brazil, the second largest concert in the history of mankind. BPM magazine has an annual poll in the United States which is unveiled in the WMC, in 2005 Tiësto took the No. 1 spot. The influence of Los Angeles in the United States stayed with him as he lived there which would later influence on his then future In Search of Sunrise compilation.
On April 16, 2005, Disneyland Resort Paris who had recently inaugurated the Space Mountain: Mission 2, had invited Tiësto to celebrate the launch of the ride by offering a live concert in Disneyland Park. Tiësto performed a special remix of the Space Mountain: Mission 2 soundtrack, as well as many of his own tracks. Tiësto’s Space Mountain: Mission 2 concert also featured French deejay Bob Sinclar, the park would re-open for Tiësto’s fans so they could stay for the 3 hour concert. A sculpture of Tiësto was placed behind a turntable where Madame Tussauds visitors can mix Tiësto’s music together with the man himself and he also won and Edison music award in the category Best Dance. The Dutch national football competition is the most viewed programme on Dutch television, Tiësto is the first potential artist to become an inspiration to the programmes directors which created a tune based on his performance in the Olympic Games. The tune “Match of the day” was played in all football stadiums before each match when the teams entered the field.
In the fall of 2005 he went on a very successful tour across Central and Eastern Europe where he played once in each country to crowds of 10,000 to 15,000 fans. Stops were made in Ukraine, Slovakia, Serbia, Macedonia, Romania, Hungary, the Czech Republic, Turkey, Croatia, and Poland. Tiësto also performed at the UNITY festival in South Africa where he played a show at the Gallagher Estate Arena in Midrand, a suburb of Johannesburg, to over 18,000 fans. The United States tour that was part of Tiësto in Concert was dwarfed by his appearance at Sensation White in 2006 where he performed to over 45,000 people in the world’s biggest dance event in Amsterdam, Holland. The events presale began at 10:00 a.m. on March 10, it was sold out within 2 hours.
2006: In Search of Sunrise 5 Asia Tour
In Search of Sunrise 5: Los Angeles was released in 2006 which was certified Gold in Canada for sales over 50,000 copies. It also charted, peaking #34 in Canada and #59 in Austria. The compilation was launched in the Winter Music Conference at Mansion in South Beach Miami to support his release, Tiësto went to an Asian tour for more than 3 weeks in Malaysia, Japan, Philippines, South Korea, China, Thailand, Taiwan, and Indonesia. On March 19, 2006, the Formula 1 circus took place in Kuala Lumpur, Malaysia. During the international Grand Prix Tiësto played with the official Renault F1 team pit party. Tiësto prepared a 5 hour set the Saturday night before the beginning of the race on Sunday in which JES sang “As the Rush Comes”. On June 10, 2006 Tiësto gave a free open concert of the Volvo Ocean Race in Rotterdam which lasted 75 minutes. Walt Disney Pictures released Pirates of the Caribbean: Dead Man’s Chest and the soundtrack included the song He’s a Pirate which Tiësto was asked to remix and produced a trance anthem as well as an orchestral remix with the original orchestral break. The Pirates Remixed EP contains the Tiësto remix and a radio edit. The film opened in theatres nationwide on July 7, and the remix was released on July 4. The song later became the first single in Tiësto album Elements of Life which was included as a bonus track, the song charted #7 in the Hot Dance Club Play chart of Billboard and #5 in the Netherlands Dutch Top 40. The song marks the beginning of Elements of Life, his future album at this time.
2007: Elements of Life era
On April 6, 2007 Tiësto began presenting a new weekly two-hour radio show called Tiësto’s Club Life on Dutch radio station Radio 538. XM Satellite Radio in the United States later started broadcasting the show on Channel 81 BPM as part of their Global Domination lineup on Saturday nights. The show is broadcast on Radio 538 on Friday nights between 22:00 CET and midnight and on BPM on Saturday nights between 8:00 p.m. ET and 10:00 p.m. ET. The first hour is also available as a podcast on the Radio 538 website and on iTunes audio podcasts.
On April 16, 2007, Tiësto released his fourth studio album Elements of Life, the album moved 72,000 units in its April release, according to Nielsen SoundScan. During the production of the album Tiësto in several cases sent a demo with the music to certain artists, and they replied back with the lyrics and vocals and other duration times. In the case of Christian Burns from BBMak, Tiësto met him through MySpace and got in contact with him and the production of the single “In the Dark”. The album consists of rock, trance and experimental music, which shows the style Tiësto has grown throughout the years since his previous albums which contained lyrics, In My Memory and Just Be. Producer Brian Transeau collaborated with Tiësto in three tracks, he composed “Bright Morningstar” and “Sweet Things”, he also performed the vocals in the single “Break My Fall”. Together, they produce more tracks which were not released in the album, Tiësto has mentioned they would work again during the coming summer. In December 2007 it was announced that the album was nominated for a Grammy Award, in the category “Best Electronic/Dance Album.” The album also received gold certifications in Belgium, Hungary, Netherlands, and Romania. Streamline Studios, an independent game developer and digital content provider for AAA videogames and Black Hole Recordings have formed, a joint venture which will provide sound solutions for digital entertainment including the entire catalog of Black Hole’s artists. The first work that Streamline Sound has contributed is on the massively multiplayer online role-playing PC game Sword of the New World: Granado Espada with 17 12″ tracks, Forza Motorsport 2 which includes Tom Clouds’ track “Told You So” and HoopWorld. A special release party was held at the Heineken Music Hall in Amsterdam on November 3, 2007 for In Search of Sunrise 6: Ibiza. The compilation was awarded in the 2008 WMC Awards in Miami, it won for “Best Full Length DJ Mix CD”.
His last three full-length releases broke the 70,000-unit mark, and 2003 2CD compilation Nyana recently hit 87,000, according to Nielsen SoundScan. In support of the album, he embarked on his Elements of Life World Tour which had shows across the world, South and Latin America brought some of the biggest crowds on his January and February South American leg of the tour. On January 7, he played to an amazing 200,000 people in the streets of Ipanema Beach in Rio de Janeiro. On February 16, 2008 he played in India at the Gachibowli Stadium, Hyderabad. Though this show had a low turn out of only 5000, it was his first show in India. Tiësto’s performance at Parken Stadium in Copenhagen, Denmark on November 10, 2007 was also sold out. On Valentine’s Day 2008, he performed in Dubai, United Arab Emirates. The Copenhagen: Elements of Life World Tour DVD was released in a party which was held on February 29, 2008 from 8 p.m. – 3 a.m. in London at the IndigO2 club.
2008: In Search of Sunrise Summer Tour
Tiësto announced he will be the resident at Privilege which is officially recognised by Guinness World Records as being the largest club in the world. He will play in Ibiza every Monday, starting on July 7 until September 22. The gigs consist of four hour sets in the style of his In Search of Sunrise series. In 2007 he had released In Search of Sunrise 6: Ibiza which was inspired by the island. The residencies will also feature the performance of guest deejays, all selected by Tiësto, such as Chris Lake, Andy Duguid, Mat-Zo, Cosmic Gate, Alex Kunnari and Sander van Doorn. There will be exclusive appearances by Fonzerelli and Airbase. In the backroom of Privilege, Riley & Durrant will present Electrik Playground, supported by Galaxy FM.
In April 28, Tiësto released Elements of Life: Remixed, a recompilation of the Elements of Life album with all songs except “He’s A Pirate” being replaced by remixed versions, and “He’s A Pirate” being replaced by “No More Heroes”, a joint production with mute performer trio Blue Man Group. The song is a remake of the song “Heroes” in his previous album Parade of the Athletes. In mid-2008, Tiësto announced his In Search of Sunrise: Summer Tour 2008, the tour will be presented by Armani Exchange on May 23 and ending on July 4 at the Bonnaroo Music and Arts Festival on Friday 13, June and ETD Pop Festival in San Francisco. This tour is in support of his upcoming In Search of Sunrise compilation, which is part of a sponsorship partnership, with exclusive apparel and a limited edition 3 CD set. An exclusive best of CD from the DJ’s own imprint Black Hole Recordings, called 10 Years of Black Hole Recordings will be released later in the year. Armani will also sell an exclusive Tiësto branded tour T-shirt, and the artist will perform at three A|X in-stores during the tour. The tour is based on his previously released In Search of Sunrise 6: Ibiza and In Search of Sunrise 7: Asia compilations. On August 8, 2008 Tiësto became the first DJ to perform at the famous O2 Arena in London as part of his In Search of Sunrise 7 summer tour, the event was sold out with a capacity of 20,000 people, the event hosted him for 5 hours with 200 square metres (239 sq yd) of LED wall, a 200,000 watt sound system, and 300,000 more watts of lightning. Earlier that day, Tiësto had performed in-store at Armani Exchange on Regent Street in central London.
In November Tiësto took Maroon 5′s “Not Falling Apart” as they requested to have him remix a song from their album It Won’t Be Soon Before Long which will be included on Call And Response: The Remix Album which features a variety of their favourite artists. The remix of “Not Falling Apart” is the only version of the song included in the remix album which is set to be released on December 8. On November 29, artists like Tiësto himself, Sied van Riel, Leon Bolier, Joop, and MC Gunner will present a concert at The Sand, Amsterdam promoted by Dance4Life, the sales from the event will go to the foundation to support next year’s Schools4Life project. Tiësto announced that on this New Year’s Eve he will be playing at Roseland Ballroom in New York City to end his In Search of Sunrise Summer Tour and to begin 2009.
2009: Privilege return, Kaleidoscope and tour
A sole production will be prepared for Tiësto from June 8 to September 27 for his return at club Privilege for the second year in a row on Monday nights, after a successful year as a resident in 2008. He will also be the first DJ to perform for 25,000 people at an exclusive outdoor concert in Victoria Park, London. More announcements were made about the production of the album since he will work on the tracks during his time in Privilege. On April the partnership among Tiësto and Armani grew as Armani released a watch collection known as A|X: Time which aimed at the Armani Exchange stores across the United States in cities like New York and Los Angeles.
A new album titled Kaleidoscope has been announced to be released on October 6, 2009, with the first single “I Will Be Here” featuring? Sneaky Sound System being released in July 2009. His new tour, sharing the name of his new album, called Kaleidoscope World Tour will commence in late September.
On January 10, 2008, Dutch newspaper De Telegraaf announced that Tiësto and his 19-year-old girlfriend Stacey Blokzijl are going to get married on October 10, 2008 in Cartagena, Colombia. He proposed to her in December 2007 while they were visiting Mauritania. Tiësto has cancelled his wedding for October 10, because he claims to have a busy schedule and too little time for the preparations. Until early 2006 Verwest had a relationship with the beauty contest winner Monique Spronk.
Philanthropy and other activities
On January 6, 2005 Tiësto performed in an outdoor fundraiser in De Dam, Amsterdam, the event was free and many famous Dutch artists like Dinand Woesthoff, Bløf, Acda & De Munnik, Di-rect, Berget Lewis, Xander de Buisonjé and Trijntje Oosterhuis were involved in it to provide financial aid to the people who suffered from the tsunami in Asia. All profits made of all TV commercials and live broadcast were given to the organisations collecting the relief funds.
During 2005 he also made a small cameo appearance in the award-winning film It’s All Gone Pete Tong as himself. He also contributed the song “Goldrush” to the PlayStation Portable futuristic racing game Wipeout Pure. In September 2006 Tiësto was admitted to hospital after experiencing pain in his chest. He was diagnosed with pericarditis and subsequently he had to cancel a number of shows. With the diagnosis, he was invited to support Dance4Life to help teens who are not aware of the risks of HIV/AIDS. In April 2006 Tiësto was named the official worldwide ambassador for the Dance4Life foundation promoting awareness of HIV/AIDS, as the foundation’s ambassador he has helped the organisation with fundraising along with recording the track “Dance4life” that he recorded with Maxi Jazz from Faithless. The foundation consists on a better way of living with safe sex in exchange of entertainment to the young crowd. The song charted #1 twice in the Bulgarian Singles Chart and #3 in the Dutch Top 40. The song was a huge success, peaking for five weeks in #3 and eleven consecutive weeks in the Top 10 of the Dutch Singles Chart, it also reached #5 in Belgium, #6 in Finland and also charting in the UK and Germany. With the successful release of Elements of Life, Tiësto and fashion designer Giorgio Armani collaborated together on a limited edition Tiësto T-shirt available at Armani Exchange stores. His single “Sweet Things” comes with the shirt including an exclusive “A|X Remix” by Tom Cloud which shows the great influence Tiësto has in fashion culture. The charity raised over US$300,000.
Tiësto opened a new club-restaurant acquisition with Chinese cuisine, dance music and live entertainment on June 7, 2007 called Cineac. Tiësto inaugurated with his new Cineac Anthem called “Happy People”. Guests are welcome to see various modern styles of music mixed by some known top DJs. It was later renamed “The Mansion”. Tiësto and Reebok introduced the new ‘Tiësto shoe’ in November 2007. The shoebox comes with a special limited-edition Tiësto & Reebok CD, containing the Elements of Life album and the bonus disc. Only 1000 pair units were available for sale in Netherlands. Previously Tiësto & Reebok had released “Run the DJ Tiësto”, which consisted of another shoe release with Tiësto as one of the designers. He now owns a line of Reebok RBK shoes and was recently tapped by Microsoft to launch its new Vista operating system for the Dutch market, placing him on par with Robbie Williams, who performed a similar duty in the United Kingdom. The partnership includes a Vista application built especially for Tiësto, which had more than a thousand downloads from his website a day during its first week of availability. It has a Tiësto toolbar for sorting, a plug-in application which allows fans to be informed with the DJ in real-time and get live alerts on gigs, appearances and new music. Tiësto introduced the application at the Jan. 29 Vista launch event in Amsterdam.
Due to the past 2008 Olympic Games in August, New York’s Ultra Records announced on Friday it is a partner in Coca-Cola’s upcoming WE8 bottle campaign, a promotion that celebrates Coca-Cola’s sponsorship of the Olympic Games in Beijing as well as art and music. Eight musicians and eight artists were chosen, including Tiësto, to create tracks inspired by some specially designed Coke bottles. Tiësto produced a song inspired on “Global Harmony” and on Xiao Xue’s design of the Coke bottle which is titled Global Harmony; This is not his first time to be involved with the Olympic Games or Coca-Cola, previously Tiësto participated in the 2004 Summer Olympics and also produced a song for Coca-Cola titled “Searching” which was used on a television commercial. “Corona and Lime”, a song by Shwayze includes Tiësto’s name in the lyrics, “Bump techno by DJ Tiësto”.
(Source Wikipedia http://en.wikipedia.org/wiki/Tiësto)